AI LAUNCH
AI Launch is the no-hype podcast for business leaders. Practical AI tips, real business use cases, and step-by-step launch strategies — from a founder who went from sacking quarterbacks to building a multi-million dollar robotics and automation company.
Rick Elmore doesn't do theory. As a defensive end for the Arizona Wildcats, he led the Pac-10 in sacks and earned a 6th-round NFL draft pick the same way he builds companies today: relentless preparation, brutal honesty about what works, and zero tolerance for hype.
After football, Rick spent nearly a decade as a top-performing sales executive — then bet on himself and founded Simply Noted, where robots write real pen-and-ink handwritten notes at scale. He bootstrapped it into a multi-million dollar robotics and automation company serving thousands of businesses, and earned a 40 Under 40 award along the way.
On AI Launch, Rick opens the playbook: the exact tools, prompts, workflows, and launch strategies real businesses are using to grow with AI — explained so you can run them Monday morning.
Most AI content is hype, headlines, and hand-waving. Every AI Launch episode is built to give you something you can implement the same day.
No doom, no buzzwords. Just what's working right now — tested in real businesses with real revenue on the line.
Sales, marketing, customer experience, and operations — see exactly how founders automate each one, step by step.
Every episode ends with a launch checklist: the tools to use, the order to deploy them, and the metrics that prove it worked.
Candid interviews with operators actually deploying AI — what they'd do again, and the expensive mistakes to skip.
"Finally, an AI podcast that skips the doom and the hype. I implemented the sales follow-up workflow from episode 12 and booked three extra demos the first week."
"Rick explains AI like a coach breaking down film. Clear, direct, and always ends with exactly what to do next. Required listening for my whole leadership team."
"Most AI content is written by people who've never run a business. Rick built one with robots and automation — you can hear the difference in every episode."
Three fan-favorite episodes to get you from AI-curious to AI-launched.
The exact framework for shipping your first AI workflow — and proving ROI in two weeks.
Prompt-to-pipeline: research, personalize, and follow up on autopilot with free tools.
200 hours a month of manual work, automated. What broke, what stuck, and the ROI math.
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